The following factors will help you choose the best type of logo for your business.
Mainly there are three types of logos; font based – which would have the name of your company, illustration – which shows what exactly your business focuses on and abstract symbols such as the Nike logo. The best type of logo for small or medium sized businesses would be the illustration type, because font based would need a much stronger brand and the abstract type requires a lot of investment in terms of marketing so that people can connect it to your business.
Color is a key factor when choosing customized logo designs. Color makes a great impression on everyone therefore it is important to pick the right one. Neon colors are seen to have a much stronger effect. While soft pastel shades are best used for healthcare industries as well as the beauty industry. Blue and earthy colors give a soothing effect while yellow and orange shades imply a burst of energy. On the other hand, colors such as black, grey and blue show authority.
Simple is better, adding too many things to a logo makes it harder for a customer to understand what exactly their hidden meaning is. An example of simple logos would be Nike and Apple which have a clear shape and meaning as well. On the other hand if you look at the Starbucks logo over the years, you will notice how it is getting less detailed.
The better the quality of the logo the more likely it is to gain the trust of the customer as well as their loyalty even if you have a smaller budget. It is important to use a high quality logo; you can so these by hiring a professional designer who can help create the logo according to your needs as well as providing the best quality.
It is important to remember that when you create a logo you should not only think about the design of the logo, but also all the places you are most likely to display the logo. For instance you could portray your logo on several kinds of textures such as glass or plastic, as well displaying them on different social media platforms. At times you may not be able to choose where your logo will be displayed which is why it is best to choose a clear and simple logo.